Project Overview:

Blackout is a unique fine dining experience in Las Vegas where guests enjoy an immersive, multi-course meal in total darkness. The concept is built around heightened sensory perception—focusing on taste, smell, sound, and touch—offering guests a one-of-a-kind journey through food.

As a digital consultant, I was brought in to revamp and optimize the online presence of Blackout to match the premium, mysterious, and adventurous experience they offer in person. The aim was to create a website that not only captivates attention with its visual design but also drives user engagement, educates new visitors, and boosts direct reservations.

My Role:

• Website Strategy & Planning
• UI/UX Design for high engagement
• Landing page optimization for conversions
• Funnel structuring for event-based bookings
• Integration with booking & contact systems
• Mobile responsiveness & performance optimization

Key Features & Highlights:

• Bold Dark-Themed Aesthetic:
  Designed a sleek black interface with neon green highlights to reflect the “dining in the dark” theme and give a nightlife vibe aligned with Las Vegas entertainment culture.
• Experience-Driven Sections:
  Crafted clear sections that guide the visitor through the dining concept, menu details, expected experiences, and customer reviews—keeping the narrative flowing like a guided tour.
• Streamlined Call-to-Actions:
  Strategically placed “Reserve Now” buttons throughout the site to boost booking conversions without disrupting the browsing experience.
• Menu & Occasion Highlights:
  Created intuitive card-style layouts for showcasing menu features and ideal events (date nights, birthdays, group dining, etc.).
• Booking Funnel & Contact Forms:
  Integrated a contact form and interactive map to make it easy for users to get in touch, make reservations, and find the location.
• Testimonials & Trust Signals:
  Included strong social proof with reviews, media mentions (“As Seen In”), and visual validation of guest experiences.

Results:
The final website provides a compelling digital gateway into the Blackout dining experience. It successfully blends aesthetic storytelling with practical user flow, making it easy for visitors to understand the concept, feel intrigued, and book their reservations—all in just a few clicks.

Tools & Platforms Used:
Gohighlevel
Custom HTML/CSS elements
Booking system integration
Responsive Design
Performance optimization tools